Stage/ad sizes should be two different shapes, (ie. one vertical, one horizontal), from the pre-determined template sizes for ads
Memory size for the .swf should be less than 100Kb each
Be aesthetically pleasing
Use copyright free audio and visuals
Contain a logo and information about the product/service/issue. These *can* be of existing companies which would put them into the category of “spec” work
Should have a “call to action”, ie…an invitation to text, email, phone, try, test, download…etc.
